Let’s be honest - most people don’t realise what’s actually in their skincare, haircare and makeup. Vegan beauty isn’t a trend, it’s a response to some pretty uncomfortable industry practices.

When a brand tests on animals, it's usually because the ingredients or formula carry a level of risk that needs to be "proven safe." Instead of starting with skin-compatible ingredients, some brands rely on testing to determine how much irritation or toxicity is "acceptable."

(Short answer: absolutely not). This is one of the biggest misconceptions in beauty.